Lead Generation and Nurturing Services

Performark's 5 Step Sales Lead Management System is based on years of refined practices. We have historically increased return 2 to 3 times by implementing this sales effective lead management system.

5 Step Sales Lead Management System

1	Build a database that includes: Profile of desired market Run all maintenance routines to clean data Append enriched data Define process to achieve 95%+ accuracy
2	Contact Validation and Profiling Define contacts per key player map Build contact and company profile to support future interactions Profile should support individual nurturing interactions
3	Lead generation Define sales read leads with sales management buy in Develop self qualifications criteria for use on web and in direct mail Develop rank and score system to define quality readiness and nurturing levels Develop messaging and offers to create urgency and advance the prospect
4	Nurturing Process Develop groups based on the prospect position buy cycle Develop a series of touches based on contact data Attempt to create interactions to accelerate the buy cycle Use each prospect interaction to deepen the profile i.e. mini surveys Constantly analyze performance based on the media message and offer
5	Analysis and Improvement Measure overall fiscal return against plan to evaluate lead generation strategies