• Lead Lifecycle Management Services Overview
• Marketing Database Services
• Inquiry Management Services
• Lead Generation and Nurturing Services
• Marketing Program Support
• Visibility & Reporting

Marketing Database Services

Data Hosting and Integration

A key issue facing marketing departments is consolidating and integrating data from multiple sources so that it can be used for targeted direct marketing campaigns. Customer data, purchased lists, past inquiries, sales supplied data and others consolidated into one database would be valuable but present many challenges. We work with our clients to identify, design and integrate data bi-directionally to create a highly marketable database. We host this data, cleanse it and develop integration points to share data internally or with other partners. If you are starting fresh with building a database, no problem, we do that too.

Data Maintenance and Cleansing

Performark's data wellness procedures are run automatically and come standard for all of our clients. Effective data cleansing steps like address certification, NCOA, merge/purge/dedupe, invalid flagging, and others can help improve or remove bad data so that your lead generation efforts can focus on viable opportunities. On a quarterly basis we provide our clients with a Database Assessment that provides insight on the marketability of their database. Performark's FREE Data Health and Wellness Check is run on a sampling of your database and will provide insight and direction on how to improve the quality for future direct marketing initiatives.

Data Segmentation and Targeting

At the foundation of any succesful direct marketing program is a high-quality targeted list. We work with our clients to determine what criteria is essential for doing targeted communication. The database is then structured to map, store and utilize this information. Job Function and Job Level are two standard criteria fields that will mirror your audience and be utilized for targeted marketing.