Marketing Programs
Technology has enabled marketing professionals to develop advanced programs that are designed to convert prospects that are not sales ready to future customers. There are four common varieties of these programs that we support.DRIP Marketing These programs maintain contact with suspects and prospects by sending messages in some chronological order.
Trigger Marketing Marketing messages are delivered to prospects based on events or interactions according to a plan that defines what these events indicate.
Nurture Marketing Marketing messages and offer are based on the prospects position in the buy cycle and the unique data in their profile, thereby delivering appropriate and timely information.
Closed Loop Marketing These programs track and analyze every touch, interaction and advance from suspect to customer. They employ nurture marketing techniques to expedite the movement from suspect to customer. The resulting information allows you to analyze every element of your sales lead generation program to increase ROI. See 5 Step Lead Generation System
Some may use different terms or definitions but these concept are critical to marketing success.