• Our Methodology
  • Leverages a patent pending process and metric-driven approach
• Solutions
  • Delivers a predictable pipeline of sales-ready opportunities
• Services
  • Lead Lifecycle Management Services Overview
  • Marketing Database Services
  • Inquiry Management Services
  • Lead Generation and Nurturing Services
  • Marketing Program Support
  • Visibility & Reporting
• Customers
  • Over 20 years experience delivering results for B2B industry leaders
• Resources
  • Learn more about best-practices in B2B lead lifecycle management
• About Us
  • Overview
  • Management
  • News
  • Careers
  • Contact Us
• Whitepapers
  • Advice and best practices from Performark
• Contact
  • How to contact Performark

"Performark has delivered on time, with exceptional quality and with outstanding value over many years for Canon. Performark has become a trusted resource to Canon and routinely sets the benchmark for how partners should deliver for us. Equally important, their people are of the highest personal integrity."

- Senior Manager, Canon

Lead Generation Methodology

Performark’s approach, processes, and people are what set us apart.

Leveraging over 20 years of experience, Performark has developed a proven approach and patent pending process that drives operational alignment between Marketing and Sales, closing the chasm between Marketing’s lead-generation activities and active sales pipeline activities.

Combining our approach with progression metric driven processes, Performark ensures mutually agreed upon success measures are tracked and achieved throughout the lifecycle of the leads and programs we support.

To ensure superior execution, Performark is committed to, and delivers, among the most highly skilled and tenured client facing teams in the industry.

Through this lead generation and lead management methodology, our customers benefit by receiving:

• An ever improving, predictable, and high-quality, pipeline of sales-ready leads
• An unmatched and measurable return on marketing dollar invested
• Continuous gain of customer knowledge

Performark is passionate about applying our proven methodology to deliver consistent and ever improving results for our clients. While CRM, SFA, and lead management software applications are phenomenal tools, Performark believes that desired results are an outcome of consistent application of a proven methodology and use of metric-driven processes.