• Lead Lifecycle Management Services Overview
• Marketing Database Services
• Inquiry Management Services
• Lead Generation and Nurturing Services
• Marketing Program Support
• Visibility & Reporting

Performark Expands Visibility and Performance Measurement

March 4, 2008 - Partnership with SwiftKnowledge provides drill down and custom rporting to help optimize performance and return on investment.

Performark makes major investments in database infrastructure and Business Intelligence to extend its leadership position in marketing database services, performance measurement, and program visibility.

Performark has invested in the most current version of MS SQL database and upgraded and expanded our multi-terabyte SAN environment with a new Xiotech based SAN solution.  This investment will deliver enhanced reliability and increased abilities to perform complex predictive modeling in support of Performark's B2B lead lifecycle management solutions.

Performark has also invested to significantly enhance our industry leading ability to deliver visibility and performance measurement to our clients.  Through our investment and development with Swift Knowledge, Performark now delivers a BI driven web based performance dashboards with deep drill down and custom reporting capabilities. The result for our clients is unmatched web-based visibility of campaign and program performance and the ability to measure, modify, and adapt programs real-time to optimize performance and return on investment.

For more information, contact Joe Lethert at 952.946.7352 or Joe.Lethert@Performark.com