Performark is a participating member of the Sales Lead Management Association

Resources

Performark is an active member of the sales and marketing industry. We continually research industry trends, best-practices and capabilities to help us deliver the most impactful lead management solutions for our customers. Our recommended sources for industry information and news are listed below.

If you have a specific question, please feel free to give us a call. We are always happy to assist personally in educating and providing information about best-practices in lead lifecycle management.

White Papers

• Lead Management ROI - Learn more about critical factors that impact the ROI of lead management programs.
• The Future of Lead Management - Learn the latest trends helping companies cost effectively extract the full value of lead management programs.

Sales & Marketing Industry Sources

• Sales Lead Management Association
• American Marketing Association
• Business Marketing Association
• CMO Council
• Direct Marketing Association
• WebMarketCentral is the the portal for web marketing and e-commerce professionals, providing web marketing news, software, books, tips, articles, blogs, and an extensive directory of web marketing products and services including advertising agencies, online advertising networks, and publications.

Sales & Marketing News and Views

• BtoB Magazine
• Marketing Profs
• Marketing Sherpa
• Sales & Marketing Management Magazine
• Customer Think

Performark partners with leading organizations to deliver consistent & qualified B2B sales pipelines.

• On-demand email marketing software solutions
• Aligning organizational process with customer-centric strategies
• Improved decision making through business intelligence
  
• Highly available hosting and internet services