Performark is a participating member of the Sales Lead Management Association

Lead Generation Services

Performark is an active member of the sales and marketing industry. We continually research industry trends, best-practices and capabilities to help us deliver the most impactful lead management solutions for our customers. Our recommended sources for industry information and news are listed below.

If you have a specific question, please feel free to contact us. We are always happy to assist personally in educating and providing information about best-practices in lead lifecycle management.

White Papers

• Lead Management ROI - Learn more about how inquiry management and closed-loop marketing directly impacts the ROI of your lead generation program.
• The Future of Lead Management - An honest and insightful reflection on "technology" driven sales lead generation and lead nurturing programs and why they fail.

Cost Savings Calculators

• Direct Mail- Calculate your cost savings by starting a mailing program with a clean list.
• Outbound Lead Generation - Calculate your current cost-per-lead and how much you could save by starting with a clean list.

Sales & Marketing Industry Sources

• Sales Lead Management Association
• American Marketing Association
• Business Marketing Association
• CMO Council
• Direct Marketing Association
• WebMarketCentral is the the portal for web marketing and e-commerce professionals, providing web marketing news, software, books, tips, articles, blogs, and an extensive directory of web marketing products and services including advertising agencies, online advertising networks, and publications.

Sales & Marketing News and Views

• BtoB Magazine
• Marketing Profs
• Marketing Sherpa
• Sales & Marketing Management Magazine
• Customer Think

Performark Partners with Leading Organizations

• Marketing Automation facilitating the execution of sequenced, highly dynamic and triggered cross-media communication programs
• Improved decision making through business intelligence
• Measurable and accountable digital marketing
• Aligning IT initiatives with business strategies and goals
• Powerful and advanced marketing database cleansing technology
• Professional Employer Organization providing full HR services to businesses
• Aligning organizational process with customer-centric strategies