Resources
Performark is an active member of the sales and marketing industry. We continually research industry trends, best-practices and capabilities to help us deliver the most impactful lead management solutions for our customers. Our recommended sources for industry information and news are listed below.
If you have a specific question, please feel free to give us a call. We are always happy to assist personally in educating and providing information about best-practices in lead lifecycle management.
White Papers
- Lead Management ROI - Learn more about critical factors that impact the ROI of lead management programs.
- The Future of Lead Management - Learn the latest trends helping companies cost effectively extract the full value of lead management programs.
Sales & Marketing Industry Sources
- Sales Lead Management Association
- American Marketing Association
- Business Marketing Association
- CMO Council
- Direct Marketing Association
- WebMarketCentral is the the portal for web marketing and e-commerce professionals, providing web marketing news, software, books, tips, articles, blogs, and an extensive directory of web marketing products and services including advertising agencies, online advertising networks, and publications.
Sales & Marketing News and Views
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