Lead Lifecycle Management Services Overview
Combining the Performark Solution Model with our core service offerings, Performark is able to design, implement, and execute custom-tailored marketing programs to meet the unique requirements of our Clients. While client specific solutions may combine a unique mix of Performark’s core services, our proven methodology, process, and execution ensure consistent, predictable and measurable results.
Marketing Database Services
- End-to-end marketing database hosting, management, and support
- Existing database cleanse, append, de-dupe, segmentation & standardization
- List generation, list management, list acquisition, data append
- Segmentation and alignment
- Preferences - email opt-in structure & subscription management
- Salesforce.com API based database integration support
- Campaign and program specific marketing database support
- Performark utilizes the latest version of MS SQL & Xiotech SAN storage
Inquiry Management
- Data Capture – Phone, Email, File Input, Data Enter, 3rd Party Interface
- Profiling, and Assessment
- Offer Fulfillment
- Qualification – Lead Rank and Score
- Closed-loop Lead Assignment and Lead Tracking
Lead Generation & Nurturing Services
- Web-leads – Web-based Lead Management Tool
- E-Marketing
- Outbound Call Campaigns
- Direct Mail - 1:1 and Nurturing
- Landing Pages and Micro Sites
- Event Registration
RoMDI & Program Metric Measurement
- Progression Metrics™
- Intellimark – Reporting and Analysis Tool
- Lead Scoring
- Statistical Analysis
- Predictive Modeling
- Program Centric Web-based Dashboards