Pipeline Accelerator Program
Rapidly accelerate your B2B pipeline with qualified opportunities
B2B Sales Pipelines - Sales Pipeline Management
The Pipeline Accelerator Program is a pre-bundled set of Performark’s core services designed to offer Sales and Marketing organizations a cost effective and rapidly deployable lead generation program to quickly grow your sales pipeline with high quality, sales-ready, B2B opportunities.
The pre-bundled Pipeline Accelerator Program leverages Performark’s industry leading process methodology that is at the core of our more customized, client integrated, end-to-end lead management lifecycle solution.
What Options are available within the Pipeline Accelerator Program?
- Outbound calling lead generation program
- Outbound E-mail lead generation program w/ detailed performance and activity reporting
- Outbound 1:1 personalized direct mail program w/ response landing page
What information do I need to provide Performark to get started?
- Specific goals and time-line for the program
- Contact database or desired contact profile (Performark will procure list if profile is provided)
- Sales & Marketing’s common definition of a “sales-ready” lead
- Outbound calling only: Training (value proposition, positioning, offer) to support our experienced outbound lead generation team and script development
- Outbound e-mail only: Contact list of opt-in e-mail addresses and e-mail messaging/template
- Outbound direct mail only: Digital print ready direct mail files and variable content desired
- Format you would like the lead files & final database extract provided in
What does the Pipeline Accelerator Program Include?
- Account Coordinator
- Import of client provided contact database and/or purchased list (list priced separately)
- Contact database configuration and lead generation program set-up
- Training of Performark’s experienced outbound lead generation team
- Calling script development and/or E-mail campaign configuration depending on selection
- Execution of selected outbound campaign
- Weekly lead file submission & final database extract and submission
- Basic Program Reporting - Total contacts, contact made, Sales-Ready leads generated, referrals generated, recommended next steps
- Final database extract provided at the end of the program
How long does it take to get started?
- 1 week from receipt of client required information
What is the cost?
- Outbound calling lead generation program $7 – $10K
- Outbound E-mail lead generation program $5 – $10K
- Outbound 1:1 personalized direct mail campaign w/ landing page $7 – $10K
* Pricing variables include database/list cleanliness, actual number of contacts targeted, and actual campaign response levels.
Why would I choose the Pipeline Accelerator Program?
- You have an immediate, tactically based need to grow near term top-line growth and/or accelerate the pipeline development of a new product/service.
- You want to “test the waters” with Performark before engaging Performark to implement a strategic long-term lead management solution focused on delivering a consistent & high quality pipeline of sales-ready opportunities to your organization
To learn more about the Pipeline Accelerator Program, contact us.