• Lead Lifecycle Management Services Overview
• Marketing Database Services
• Inquiry Management Services
• Lead Generation and Nurturing Services
• Marketing Program Support
• Visibility & Reporting

Visibility & Reporting

Sales Lead Management Systems - B2B Lead Generation

Performance measurement against financial, operational, and program specific benchmarks, milestones, and program goals is essential to the initial success and ongoing improvement of all lead lifecycle management programs. While most marketing and sales organizations do not lack data, they do lack actionable information from which to make fact and performance based decisions regarding future programs and modifications to existing campaigns.

Performark’s lead lifecycle management solutions incorporate easy to interpret, near real-time visibility to information. This provides the ability to rapidly measure and modify both tactical and strategic approaches as well as adapt to constantly changing markets.

Key Visibility & Reporting tools

• Progression Metrics™ Reports -- Summarizes all activities executed by Performark on your behalf. Utilizes progression based metrics to measure actual weekly performance against overall sales and marketing program goals and Performark Statement of Work measurements.
• Program-based Dashboard Performark delivers a robust web-accessed Business Intelligence application with graphic-based program performance measurements. Whether you are a CMO looking for a single dashboard to review the overall performance of multiple campaigns or a marketing program manager looking to analyze segment level data within a individual campaign, you will have what you need at your finger tips.
• Marketing Automation Campaign Report -- Performark leverages an industry leading partner to deliver deep insight into the performance of your DRIP Marketing and Outbound Lead Generation campaigns executed by Performark. With these reports, you gain a centralized, real-time lead tracking and graphical reporting view of critical campaign data such as deliverability, opens, clicks, PURL tracking and conversions. Lists can be downloaded or exported based on results enabling targeted follow-up based on response.